We had a great start to this week! We finally kicked off our long awaited dream of empowering 1 crore rural entrepreneurs by partnering with Sonu Sood. This was on the cards for a long while and my meeting with Sonu Sood only nudged me to take the leap sooner. Sonu Sood and I share the same dreams of a digitally empowered Bharat and it is indeed gratifying to find someone who is like minded and shares the same commitment as you. Sonu Sood is not just joining us as a Brand Ambassador, instead he will be a Non-Executive Advisory Board Member. This only means that we will together, ideate and build a strong network of entrepreneurs, while encouraging financial inclusion and digital empowerment in rural Bharat.
Since the beginning of its operations in 2015, Spice Money has been focusing on financial inclusion with nearly 90% of its Spice Money Adhikaris (entrepreneurs) being in semi-urban and rural Bharat. With Sonu Sood on board, we now hope to collectively design new initiatives and products that will bridge the divide between rural and urban India. This strategic association will leverage digital solutions and knowledge creation through the Spice Money platform, to promote self-reliance, entrepreneurship and financial inclusion in every corner of ‘Bharat’. We, at Spice Money, can now connect with people and industries who can support us and be a part of this endeavour. My team is aligned with this sentiment and we’re raring to go. We’re excited to see where the future takes us.