Mark Zuckerburg’s Metaverse announcement set the digital world abuzz. Many theories were drawn up, guesswork began, and so on about what Metaverse holds for all of us. But, what is Metaverse really? The definition is relatively straightforward, however just as complex to understand. Metaverse is a persistent, shared, 3D virtual space linked into a perceived virtual universe. It comes across as very futuristic, right? But it is a reality that is right around the corner.

But what does Metaverse mean for enterprise businesses?

· Sponsorship of events and concerts

We already see events and concerts held in the Metaverse; this could potentially be a game-changer for event companies to derive profitable sponsorships.

· Digital-only products

The Metaverse is an alternate life that is based on our real world. So technically, they would want to buy everything that people purchase in life in the Metaverse. The scope for the development of these digital products is enormous.

· Remote work

Remote working will take a new and improved turn with the Metaverse. People will inhabit co-working spaces, and they will conduct meetings and undergo simulations of a perfect work environment, all online. Collaboration between teams will only get better with Metaverse.

· Games

Gaming has benefited the most from any tech upgrade over the last few years. With Metaverse, it’s no different. The gaming industry will boom more than ever.

· Process manufacturing

Metaverse will lead to what is called a digital twin process, wherein a digital model of your business will sync up with the real-time physical environment. This digital model will enable businesses to optimize their operations and reduce human error.

The virtual economy is growing in importance, and just the Metaverse news is enough to stir up conversations about how our digital future will shape up. It’s interesting to see how futuristic our ideas can go and how companies will adopt these technologies to stay ahead of the curve. 

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SANJEEV KUMAR

Co-Founder & CEO

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